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AUDIENCE HIGHLIGHTS
Source: Comscore MMX Multi-Platform Total Audience, July 2024 – The Hill, U.S.; Comscore MMX Multi-Platform 2024 Monthly Average (Jan-Jul 2024) - The Hill, U.S. (Competitive reach compares to Politico.com, Bloomberg.com, Axios.com and TheAtlantic.com); Comscore Video Metrix Monthly Average Jan-Jul 2024 (The Hill, The @ YouTube), Internal Reporting; Comscore Plan Metrix, Multi-Platform, July 2024 – The Hill, U.S.
Political Influencers
Thought Leaders
Affluent Audience (HHI $100K+)
#1 reach of:
monthly reach on Apple News
26M
age 35-64
28M
age 25-54
13M
age 18-49
11M
#1 IN KEY AGE DEMOS
monthly unique visitors
33M
INFLUENCERS ACROSS PLATFORMS
47M
college/graduate degree
19M
male/female % ratio
54/46
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Source: Comscore MMX Multi-Platform (Desktop & Mobile), 2024 Monthly Average, Jan24-Jul24
Source: Comscore MMX Multi-Platform (Desktop & Mobile), 2023 Monthly Average compared to 2022 Monthly Average
Source: Comscore Video Metrix, Content, Video Views, 2023 Monthly Average, TheHill..com, The Hill @YouTube; Internal Reports Oct-Dec’23
Affluent Adults
20.1M
C-Suite & Business Leaders
7.2M
7.1M
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6.20.22 | The Hill drives donation for Ukraine crisis The Hill's editorial platform Changing America prompts donations for Ukraine Crisis Relief Fund... Read more >
6.22.22 | The Hill newsletter study Recently, The Hill fielded a study to subscribers to gather feedback, including why they read The Hill newsletters... Read more >
7.7.22 | The Hill launches Insider program A lot of publishers talk about engaging and listening to their audiences' opinions and customer needs. At the Hill... Read more >
7.7.22 | The Hill events are a forum for progress What do Sigourney Weaver, Dr. Anthony Fauci and NCAA National Champion CeCe Telfer have in common? Read more >
8.10.22 | Nexstar Digital launches The Hill TV streaming channel on PLEX The Hill brings its trusted, credible, and non-partisan political coverage to the OTT marketplace... Read more >
8.10.22 | Variety covered the launch of The Hill TV streaming channel on PLEX, the global streaming platform. Read more >
8.10.22 | Broadcasting & Cable covered the launch of The Hill TV streaming channel on PLEX, the global streaming platform. Read more >
8.19.22 | The Hill TV was featured on the Tomorrow Will Be Televised Podcast The Hill's general manager, Jason Jedlinski, and Plex's Vice President, Strategic Alliances and Content, Shawn Eldridge, discussed The Hill's new streaming channel - The Hill TV - and the future of connected TV on the popular podcast, Tomorrow Will Be Televised. Listen here >
9.29.22 | The Hill ranks high for non-partisan reporting and reliability in latest Ad Fontes Media Bias Chart Learn more >
10.4.22 | The Hill TV debuts on The Roku Channel Tune in now on channel 175. Watch now >
10.6.22 | The Hill TV debuts on VIZIO WatchFree+ Tune-in on VIZIO WatchFree+ channel 163. Watch now>
10.26.22 | The Hill launches 'text the editor' service for subscribers Read more >
11.3.22 | The Hill named a finalist in the Digiday Awards Most Innovative Publisher category Read more >
11.9.22 | The Hill publishes B2B Advertising Insights Report The Hill deliver results for B2B marketers in today’s challenging, changed business-to-business marketplace. Read more>
11.17.22 | The Hill's midterm election coverage sets new audience record Millions of Americans turned to The Hill, America's premier source for political and policy news... Read more >
1.20.23 | The Hill TV has been named a finalist in the 2022 Cynopsis Best of The Best Awards Read more >
1.11.23 | The Hill's Joseph Choi selected for prestigious Paul Miller Washington Reporting Fellowship Read more >
11.17.22 | The Hill's midterm election coverage sets new audience record Read more >
2.13.23 | The Hill's Sharon Udasin wins sustainability reporting award The Hill's Sharon Udasin was selected by SEAL (Sustainability, Environmental Achievement & Leadership) as one of 12 top... Read more >
2.15.23 | The Hill's refreshed policy newsletters deliver exclusive industry insights New newsletters offer expert insight from The Hill's policy reporters, summaries of key policy issues, agenda items to watch, and what others are reading on The Hill. Sign-up now >
2.16.23 | The Hill TV wins the Cynopsis Best of the Best Award We are honored that our new streaming channel, The Hill TV, has won the Cynopsis Best of the Best Award for Best Streaming News Service. Launched last summer, The Hill TV is our first foray into #OTT, bringing The Hill’s trusted, non-partisan content to the growing number of Americans who are streaming television programming. Learn more about the awards >
2.21.23 | The Hill TV has been named as a finalist in the Digiday Video & TV Awards for Best FAST Channel Read more >
3.1.23 | The Hill's K Street Studios launches The Progress Report New branded content video initiative will showcase corporate partners' executive thought leadership and innovation. Read more >
4.20.23 | The Hill show to debut on NewsNation April 24th The political ensemble program will showcase the inside story of major players and events shaping the political landscape at a local, state, and national level every day at 5 PM ET/4 PM CT. Read more >
5.18.23 | The Hill's Policy Newsletters named as a finalist for The Publisher Newsletter Awards Media Voices named The Hill's Policy Newsletters as a Best Politics Newsletter finalist for their in-depth coverage and reporting of major ... Read more >
6.20.22 | The Hill drives donation for Ukraine crisis Read more >
6.22.22 | The Hill newsletter study Read more >
10.4.22 | The Hill TV debuts on The Roku Channel. Tune in now on channel 175. Watch now >
10.6.22 | The Hill TV debuts on VIZIO WatchFree+. Tune-in on VIZIO WatchFree+ channel 163.
2.15.23 | The Hill's refreshed policy newsletters deliver exclusive industry insights Sign-up now >
2.16.23 | The Hill TV wins the Cynopsis Best of the Best Award for Best Streaming News Service. Learn more about the awards >
6.22.23 | The Hill launches 'The Switch Up' - a new podcast offering a deep dive into the intersection of race and politics Learn more >
6.30.23 | The Hill's SVP and GM Joe Ruffolo completes the month-long takeover by The Hill and NewsNation in the latest episode of The Friday Reporter podcast Listen here >
6.27.23 | The Hill continues to grow on new platforms and networks The Hill's SVP and GM Joe Ruffolo sat down with MediaVillage to discuss The Hill's growth and plans for the future. Read more >
3.1.23 | The Hill's K Street Studios launches The Progress Report Read more >
4.20.23 | The Hill show to debut on NewsNation April 24th The political ensemble program will showcase weekdays 5 PM ET/4 PM CT. Read more >
5.18.23 | The Hill's Policy Newsletters named as a finalist for The Publisher Newsletter Awards Read more >
6.15.23 | The Hill's Rebecca Beitsch and Judy Kurtz honored for excellence in journalism by The Washington, D.C. Chapter of the Society of Professional Journalists Read more >
6.23.23 | Congressional Reporter Mychael Schnell is featured in the latest episode of a month-long takeover by The Hill and NewsNation of The Friday Reporter podcast Listen here >
7.31.23 | Nexstar Media Group seeks next-generation measurement partner Nexstar Media Group, Inc. - parent company of The Hill - has issued an open Request for Proposals seeking a next-generation audience measurement partner, reflecting Nexstar and The Hill's commitment to leading the industry with best-in-class measurement solutions for advertising clients. Read the press release >
7.19.23 | The Hill receives perfect 100 Trust score - the highest possible rating - from media watchdog NewsGuard Read more >
8.28.23 | SVP and GM Joe Ruffolo appears on The PR Pace podcast Learn how The Hill and NewsNation work together to cover stories across America that impact people the most and how Nexstar helps reach new audiences by further expanding coverage. Listen here >
9.7.23 | The Hill on NewsNation has been selected as finalist in the 2023 Cynopsis Best of the Best Awards Read more >
11.6.23 | Nexstar launches “The NEXT Series” Nexstar Media Group, Inc. - parent company of The Hill - launches a collection of exclusive symposiums designed to bring together thought leaders and influential voices to examine critical issues related to media, content, and advertising. Read the press release >
11.13.23 | Nexstar Media Group Appoints Clifford McKinney Vice President, Head of Sales at The Hill McKinney will manage the advertising sales team, build the go-to-market strategies, and oversee the growth of the business footprint across advocacy and corporate ESG initiatives. Read the press release >
12.5.23 | The Hill has strong audience growth, continues momentum in October, with more than 35.5 million unique visitors New products and strong editorial content helped drive The Hill's October audience traffic to its highest monthly total so far in 2023. Read the press release >
12.7.23 | New view at the top of The Hill Cliff McKinney, VP, Head of Sales, talks about his plans for The HIll in a new interview with MediaVillage.org's Tomorrow Will Be Televised column and reveals why The Hill is such a powerful platform for advertisers. Read the interview >
12.14.23 | The Hill and Decision Desk HQ Debut 2024 Election Center The leading election results provider and The Hill team up to offer a suite of exclusive interactive tools that will enable users to create their election scenarios and predictions for 2024. Read the press release >
01.17.24 | The Hill earns GLAAD Media Award Nomination for Outstanding Online Journalism The Hill’s Brooke Migdon was nominated by LGBTQ media watchdog GLAAD for outstanding online journalism article, with her deep dive into threats surrounding the LGBTQ community: “Pride Month feels different as threats, fear of violence grows.” Read the press release >
08.22.24 | The Hill Draws its Largest Audience since January 2021 Comscore released their monthly digital report for July and The Hill had a standout performance. Read more >
PRESS
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Telecommunications Advertiser Challenge: A leading telecommunications client sought to bring its… Read more >
CASE STUDY Telecommunications
Energy Advertiser Challenge: An energy company reached out to The Hill to help increase… Read more >
Healthcare Advertiser Challenge: A top pharmaceutical company wanted to highlight… Read more >
Financial Advertiser Challenge: A leading financial marketer wanted to reach politically engaged… Read more >
CASE STUDY Energy
CASE STUDY Healthcare
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CASE STUDY Travel
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Challenge A top technology company wanted to grow brand awareness and establish its leadership in 5G technology. Solution The Hill’s K Street Studios developed an original video series exploring the power of 5G across sectors of the economy, presented exclusively by the client. RESULTS Our partner saw a 75% lift in brand association, a 52% lift in brand awareness, and a 45% increase in the perception of the client as a leader in 5G.
75%
52%
lift in brand awareness
lift in
increase
increase in 5G leader perception
45%
TEchNOLOGY
CASE STUDY
lift in brand association
Challenge A top pharmaceutical company wanted to highlight the brand’s commitment to a key area of research and reach thought leaders and policymakers in the space. Solution The Hill events team developed a custom Thought Leader Roundtable convening leading policy influencers and subject matter experts for an intimate conversation around the firm’s leadership in research and treatment for the condition. Results The event live watch time was 2X higher than benchmark.
healthcare
than benchmark watch time
2x
higher
HEALTHCARE
©2022, NEXSTAR MEDIA GROUP, INC.
higher than benchmark watch time
2X
Challenge A leading financial marketer wanted to reach politically engaged influencers to help amplify its commitment to improving society. Solution As exclusive sponsor of The Hill TV signature morning show, Rising, the client engaged their target audience in an uncluttered environment. Results Pre-roll CTR was 2.5X higher and Display CTR was 56% higher than benchmark across The Hill’s channels.
financial
higher pre-roll CTR
2.5X
56%
higher display CTR
FINANCIAL
Challenge A leading pharmaceutical company sought to raise awareness for a particular health condition and elevate their expertise and important voice for patient advocacy. Solution The Hill events team developed a virtual custom event convening a panel of experts including leading physicians, patient advocates, and health equity experts. Together they engaged in a discussion about condition risk and creating solutions for bridging health equity divides. Results The event aligned stakeholders around the key policy issues needed to drive progress in disease treatment and health equity. The event received 18.5K+ combined unique views from a highly targeted audience, with an average 38:36 minutes per viewer on-site live.
Healthcare
combined event UVs
18.5K+
38:36
average minutes watch time
“The Hill is always a first choice when it comes to planning an event strategy. We appreciate the ease of collaboration, and results are always delivered.”
- Client’s agency executive
Challenge A leading telecommunications client sought to bring its CSR leadership to life for its target audience. Solution Working with the client, The Hill developed a 360-degree communications platform that included presenting sponsorship of a new editorial channel, an exclusive editorial video series, and a bespoke custom video series developed by The Hill’s K Street Studios. Results Overall, the campaign engaged with client’s customers and resulted in a 22% increase over the benchmark video completion rate.
telecommunications
over benchmark completion rate
22%
increase over benchmark completion rate
TELECOMMUNICATIONS
Challenge An energy company reached out to The Hill to help increase name recognition with energy and environmental policy influencers and communicate its environmental stewardship. Solution The Hill helped the client drive awareness through sponsorship of its Equilibrium sustainability newsletter, reaching over 100K organic, opt-in subscribers seeking environment and sustainability information. Results The highly targeted campaign resulted in a CTR rate that was 2.3X higher than benchmark, effectively building awareness and recognition for energy client.
energy
organic, opt-in subscribers
higher than the benchmark CTR
100K
2.3X
ENERGY
Challenge An advocacy organization turned to The Hill to drive awareness of private equity’s (PE) leadership in sustainable investing. Solution The client took advantage of presenting sponsorship of The Hill’s landmark Sustainability Summit and enhanced its sponsorship with a sustained video and display campaign. Results There was a 20% lift in positive perception of PE’s involvement in sustainability; 80% agree the campaign raised their awareness and improved their understanding of PE’s role in sustainability.
lift in positive perception
agree the campaign raised their awareness
20%
80%
Travel
Challenge A leading travel advertiser sought a media partner to help connect to policy makers, business leaders, and travelers to highlight its sustainability leadership. Solution The Hill developed a targeted campaign to effectively reach the desired audience through a takeover of the Equilibrium sustainability policy vertical and newsletter reaching over 100K organic opt-in subscribers, as well as targeted video pre-roll. Results A four-day email newsletter campaign resulted in 3.4X benchmark CTR. Targeted preroll performed significantly above benchmarks with a 71% video completion rate.
benchmark CTR
video completion rate
3.4X
71%
TRAVEL
NEWS
"The GlobalGiving Ukraine Crisis Relief Fund has now surpassed $38 million. We wanted to say a huge 'thank you' to you and to the entire team at The Hill for featuring GlobalGiving." The Hill's editorial platform Changing America prompts donations for the Ukraine Crisis Relief Fund We are in a moment when Americans feel the need to become better citizens, and when corporations need to better demonstrate their citizenship. The desire for a better world is universal. The Hill's Changing America was developed with a mission to explore the dramatic changes transforming our country for the better each day, making an emotional connection with our audience. Since emerging from beta in 2020, Changing America has engaged a massive audience across platforms and has prompted action, motivating readers to give back. A recent article outlining top charities that are responding to the growing crisis in Ukraine quickly yielded donations for one organization. As Kristin Wright, PR Specialist at GlobalGiving, informed us: "I'm writing to let you know that so far your article has resulted in over $116,000 in direct donations to the GlobalGiving Ukraine Crisis Relief Fund. This money is already being used to help provide shelter, food, and water for Ukrainian refugees and displaced people, as well as access to health and psychosocial support. The GlobalGiving Ukraine Crisis Relief Fund has now surpassed $38 million. We wanted to say a huge 'thank you' to you and to the entire team at The Hill for featuring GlobalGiving. We're so grateful for you and for your crucial coverage during this time." The desire for a better world is universal, and Changing America provides a voice.
Visit Changing America and read the full article here
Click here for more information about the GlobalGiving Ukraine Crisis Relief Fund
A new research study by The Hill sheds light on newsletter consumers and reader habits Recently, The Hill fielded a study to newsletter subscribers to gather feedback, including why they read The Hill’s newsletters. The survey quickly garnered nearly 2,500 responses, and some interesting insights emerged. The findings show that subscribers are highly engaged with our newsletter products, that they are highhly educated and influential, and they report that The Hill newsletters offer critical insights and intelligence not found in other publisher's newsletters. Read on for more information: The Hill offers 18 leading newsletter products to an influential, 100% opt-in, audience of 600K subscribers. Multiple products—from newsletters and alerts, to policy overnights to digests—create opportunities for marketers to hone in and reach their target audience.
Sign up for The Hill's newletters here
For more information, contact advertise@thehill.com
Our subscribers count on The Hill and consider our newsletters an essential part of their daily routine. In fact, 89% said they read our newsletters daily, while 98% reported reading at least 2-4 times per week on average.
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Our subscribers are affluent and highly educated. Of all respondents, 47% have a postgraduate degree, while 77% completed college. They are also policy influencers: 7% directly write/craft, 13% influence, 18% advocate, and 28% inform others on policy/legislation, and 20% of those involved in policy/legislation tell us they are the decision maker determining the positions taken by their organization.
Subscribers agree our newsletters provide critical intelligence and insights not found elsewhere. Versus competitors: 80% agree our newsletters are more balanced/non-partisan; 79% agree they are more in-depth; 62% agree they are more valuable in "helping me do my job"; 87% agree they provide sharper insights; 82% agree they are more engaging; 84% agree they are more widely read on Capitol Hill; and 77% say they are more widely read by business leaders.
The Hill Insider: Highly engaged influencers within the beltway and across the nation A lot of publishers talk about engaging and listening to their audiences’ opinions and customer needs. At The Hill, we are giving that objective more than just lip service. Recently, we developed a program that enables our most loyal readers to provide feedback about our journalism and serve as a sounding board for ideas for our editors and for our advertising partners. The Hill Insider is comprised of highly educated individuals who hold positions as business leaders, policy influencers and industry experts in healthcare, finance, defense, education, transportation, technology, energy, sustainability, cybersecurity, automotive, and government. Members provide their valuable insight and in return receive exclusive benefits like invitations to special events including Q&As with editors and reporters, and early access to new content and features from The Hill. One exclusive perk is a monthly event series that invites panel members to participate in the discussion. Recent events include the following:
Battle for the Control of the Senate: The Hill's editor-in-chief Bob Cusack and senior Senate reporter Alexander Bolton discussed the Senate agenda and the midterm battle for control of the upper chamber.
The Road Ahead: Politics & Policy 2022: The Hill's editor-in-chief Bob Cusack and national correspondent Reid Wilson discussed what's coming next in politics and policy as we head into the fall midterms.
Learn more about The Hill Insider and how you can help shape our offerings and provide valuable feedback here.
The Hill events are a forum for progress What do Sigourney Weaver, Dr. Anthony Fauci, and NCAA National Champion Athlete CeCé Telfer have in common? They’ve all recently participated in The Hill’s Events. The Hill produces over 70 thought-leadership events per year, engaging key stakeholders around the most important issues facing our country today. Through a balanced, non-partisan lens, we amplify the most important voices from across the political spectrum, as well as experts across multiple business sectors.
Learn more about how The Hill brings our in-depth, news-breaking editorial coverage to the live events stage and view past events here.
“The Hill is always a first choice when it comes to planning an event strategy. We appreciate the ease of collaboration, and results are always delivered.” - Rachel Gartner Clark, Group Director, Real Chemistry
A diverse range of programming formats ensures guaranteed reach of vital audiences, and includes Tentpoles, Summits, Roundtables, and Policy Briefings, as well as Custom Events exclusively produced for partners. Recently, one partner tapped the power of The Hill Events to raise more awareness for a timely healthcare topic and elevate her client’s expertise on the issue. As Rachel Gartner Clark of Real Chemistry says, “The Hill is always a first choice when it comes to planning strategy for a client. We appreciate the ease of collaboration, and results are always delivered.” Our editorial leadership expertly guides and moderates each event, provoking meaningful dialogue and thought exchange on a wide range of topics including Health, Economy, Technology, Energy & Environment, Infrastructure, Education and Trade. Events draw top level speakers, including federal, state and local officials, private industry leaders and subject experts. A few recent examples include:
• Jennifer Granholm, Secretary of Energy • Hon. Ron Klain, White House Chief of Staff • Mayor Keisha Lance Bottoms, City of Atlanta, GA • Dr. Miguel Cardona, Secretary of Education • Dr. Vivek Murthy, U.S. Surgeon General • Dr. Wayne Frederick, President, Howard University • Michael Moore, Oscar-winning Filmmaker • Rep. Jim Clyburn (D-SC), House Majority Whip • Kathleen McLaughlin, EVP & Chief Sustainability Officer, Walmart; Pres., Walmart Foundation • Hayden Brown, President & CEO, Upwork
Photo Credit: Kristoffer Tripplaar
Signature shows including Rising, The Hill’s groundbreaking morning program Extended exclusives and interviews with lawmakers, policy influencers, and business leaders about hot-button issues and pending legislation Summits and policy roundtables from The Hill’s 70+ thought leadership events per year, convening expert voices on the biggest challenges facing our country Thematic series such as Changing America, which uniquely explores timely topics including respect, sustainability, resilience, and well-being Local political programs, including highlights from Sunday talk shows produced by Nexstar stations in top markets
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NEXSTAR DIGITAL LAUNCHES THE HILL TV STREAMING CHANNEL ON PLEX The Hill brings its trusted, credible, and non-partisan political coverage to the growing OTT marketplace Washington, D.C. – August 10, 2022: The Hill, America’s premier source for political and policy news, has launched a streaming channel, marking its first foray into OTT (Over The Top). The Hill is part of Nexstar Digital, the digital business of Nexstar Media Group, Inc. (Nasdaq: NXST), the largest local broadcaster in the U.S. with 200 owned or partner stations in 116 U.S. markets. The launch of The Hill TV builds upon The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street. The Hill TV programming line-up includes: “The Hill’s objective is to bring free, trusted, and non-biased information about politics and policy to more Americans,” explained Jason Jedlinski, General Manager of The Hill. “In a time of increasing polarization and diminishing trust in media, we’re proud to provide a clear alternative for news and information to viewers, and a powerful opportunity to advertisers.” The Hill TV recently debuted on global streaming platform Plex. Viewers can watch The Hill TV by downloading the Plex app here or watch now in a web browser here. With over 50,000 free titles, movies, live TV shows, sports and music available to stream in over 180 countries, Plex is the most comprehensive entertainment platform available today. Additional distribution partners will be announced in the coming months. “Our mission is to have the best free-to-watch live TV channel lineup available today with content and brands that appeal to large and diverse audiences,” said Shawn Eldridge, Vice President, Strategic Alliances and Content at Plex. “By adding a partner like Nexstar Digital with The Hill TV live channel, and its unmatched reputation for delivering premium unbiased news and content, we’re one step closer to achieving our goal.” Nexstar Digital operates 125 websites and 239 mobile apps and collectively its digital assets are a Top 10 U.S. digital news and information property. The Hill TV is the centerpiece of Nexstar Digital’s political news portfolio and delivers highly engaged and valuable OTT viewers. Learn more at www.nexstardigital.com, www.thehill.com and www.plex.tv. About The Hill Established in 1994, The Hill is the country’s definitive digital source for non-partisan political news and information. The Hill’s properties include TheHill.com, reaching an average monthly audience of 31M in Q1 2022 as reported by Comscore; The Hill TV, the largest independent video platform within the Beltway; The Hill’s print edition, one of the most influential sources for law and policy makers; K Street Studios, creating breakthrough branded content offerings; and The Hill Events, which hosted 70 events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions. The Hill Contact: Dennis Cook SVP, Sales Marketing Nexstar Digital 972/373-8800 or dcook@nexstardigital.com Investor Contact: Joseph Jaffoni or Jennifer Neuman JCIR 212/835-8500 or nxst@jcir.com About Plex Available in over 180 countries, Plex is solving the streaming media chaos making it quick and easy to find and play any movie or TV show being streamed online, acting as one window into ALL streaming services, including those you subscribe to. It's also the first, and only, streaming platform to offer access to free entertainment - including over 50,000 free titles, movies, and TV shows on-demand, as well as hundreds of free-to-stream live TV channels. Plex has partnered with some of the biggest names in entertainment, including A+E, AMC, Crackle, Crown Media Family Networks, Lionsgate, Metro Goldwyn Mayer (MGM), Paramount, Sinclair Broadcast Group and Sony Pictures Television. Plex is also the only streaming service that lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. The company is independently owned, backed by Intercap and Kleiner Perkins. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. Plex Media Contact: Plex@craftedpr.com
Investor Contact: Joseph Jaffoni or Jennifer Neuman JCIR 212/835-8500 or nxst@jcir.com
The Hill B2B Advertising Insights Report In The Hill’s B2B Advertising Insights Report, marketers will find data-driven insights and tips and strategies on how to navigate today’s challenging and rapidly evolving business-to-business marketplace. The Hill is an exceptionally effective platform for leading B2B marketers, connecting you with business decision makers who are in-market for a range of business products and services. Now is the time to leverage the marketing power of The Hill. Read and download your copy.
THE HILL’S MIDTERM ELECTION COVERAGE SETS NEW AUDIENCE RECORD Non-Partisan Platform for Political and Policy News Generates Nearly 30 Million Page Views Readers Spend More Than Three Million Hours on TheHill.com on Election Day Washington, D.C. (November 17, 2022)—Millions of Americans turned to The Hill, America’s premier source for political and policy news, to navigate the recent midterm elections. The Hill’s owned-and-operated digital platforms earned nearly 30 million page views last week and received more than 20 million additional views from syndication partners. On Election Day itself, readers spent more than 3 million hours on TheHill.com. This represents more readership than any prior midterm election cycle and reflects the nation’s need for The Hill’s trusted, credible and non-partisan reporting. In the days since the election, traffic has remained nearly double month over month for TheHill.com, as its reporters continue helping lawmakers, policymakers, and influential digital consumers from Capitol Hill to Main Street understand how the shifting balances of power in Washington impact their pocketbooks, communities, and lives. “We’re proud to offer in-depth yet accessible perspectives that help people make sense of the news,” said Jason Jedlinski, General Manager of The Hill. “Whether you’re thinking of buying a home or electric car, or planning your business strategy for 2023, The Hill’s reporting helps people make more informed decisions by quickly decoding and translating what’s happening in DC.” This election is the first for the recently launched The Hill TV streaming channel, which brought The Hill’s essential, agenda-setting programming to OTT (Over the Top) viewers. The coverage on The Hill TV included exclusive interviews and on-the-ground reporting from Nexstar’s local television stations and NewsNation, the company’s national cable news network reaching 70 million U.S. television households. The Hill is part of Nexstar Digital, the digital business of Nexstar Media Group, Inc. (Nasdaq: NXST), the largest local broadcaster in the U.S. with 200 owned or partner stations in 116 U.S. markets. The Hill’s editors and reporters appeared on NewsNation’s decision desk before, during, and after the election and contributed national perspective to local newscasts on Nexstar stations from El Paso, TX, and Charlotte, NC, to Providence, RI and Burlington, VT. Nexstar Digital operates 125 websites and 239 mobile apps and collectively its digital assets are a Top 10 U.S. digital news and information property. The Hill is the centerpiece of Nexstar Digital’s political news portfolio and delivers highly engaged and valuable audiences – a powerful opportunity for advertisers. Learn more at www.nexstardigital.com and www.thehill.com. About The Hill Established in 1994, The Hill is the country’s definitive digital source for non-partisan political news and information. The Hill’s properties include TheHill.com, reaching an average monthly audience of 31M in Q1 2022 as reported by Comscore; The Hill TV, the largest independent video platform within the Beltway; The Hill’s print edition, one of the most influential sources for law and policy makers; K Street Studios, creating breakthrough branded content offerings; and The Hill Events, which hosted 70 events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions. The Hill Contact: Dennis Cook SVP, Sales Marketing Nexstar Digital 972-373-8800 or dcook@nexstardigital.com Investor Contact: Joseph Jaffoni or Jennifer Neuman JCIR 212-835-8500 or nxst@jcir.com
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28.5 million; Source: Google Analytics 360 197 million minutes reading articles, following the live blog or watching videos; Source: Chartbeat November 9-15 was +81% compared to October 9-15; Source: Google Analytics
The Hill's K Street Studios launches The Progress Report New video branded content initiative will showcase corporate partners' executive thought leadership and innovation. The Hill’s branded content division, K Street Studios, has launched a new video program designed to showcase advertising partners’ executive thought leadership, CSR and innovation to The Hill’s influential, cross-platform audience. K Street Studios is a full-service, in-house content studio with full production video facilities. Fueled by a talent pool consisting of award-winning writers, producers, video creators, and industry experts, K Street Studios offers breakthrough storytelling authentic to The Hill’s non-partisan editorial landscape by creating innovative custom content solutions for its partners. Aptly named The Progress Report, the program profiles executives and companies creating change around the most important issues of our time. From visionaries revolutionizing ESG initiatives to groundbreaking innovations in diverse industry sectors to transformative DEI initiatives, The Progress Report provides an inside look at how companies rise through purposeful, pioneering leadership and maximize profits through purpose. As the country’s definitive digital source for non-partisan political news and information, The Hill lends credibility and expertise to its partners who want to spotlight their initiatives through engaging storytelling. #1 in reaching key audience segments, including political influencers, thought leaders, and C-Suite Executives, The Hill is a powerful distribution platform to reach key audience segments at scale in a trusted, credible environment.
Learn more about The Hill's K Street Studios here
QSR
Challenge A global quick service restaurant (QSR) sought to promote the company's benefits while reinforcing their commitment to fostering growth and development in current and future employees. Solution The Hill helped the client drive awareness through sponsorship of its Morning Report newsletter, reaching over 266K organic, opt-in subscribers, complemented by a targeted display and print campaign. Results The four-day campaign resulted in a CTOR that was 375% higher than benchmark, effectively building awareness and recognition for client .
higher CTOR than benchmark
375%
The Hill's Policy Newsletters named as a finalist for The Publisher Newsletter Awards Media Voices named The Hill’s Policy Newsletters as a Best Politics Newsletter finalist for their in-depth coverage and reporting of major industry sectors. Recently refreshed with a crisp new look, the Policy Newsletters offer expert insights on key industry verticals, including Health Care, Energy & Environment, Business & Economy, Defense & National Security, and Technology. The newsletters include a hosted introduction by The Hill's expert editors in each vertical providing important context on the lead story of the day. The Publisher Newsletter Awards are a celebration of the best newsletters in the publishing and media industry awarded by Media Voices, an industry-leading weekly podcast with news, views and interviews with key figures from around the media world. Read more about them here.
Defense
Challenge A leading aerospace company sought to reach key stakeholders including defense leaders, industry experts, and policymakers to reinforce their position as the leader in creating innovative defense technology. Solution The Hill created awareness and drove engagement through a multiplatform program that included sponsorship of The Hill’s Future of Defense and National Security of Speed events, Hill TV Rising, and Policy Minute pre-roll and branded video. Results The extended partnership resulted in: • 61K+ combined event content views • Rising Sponsor Spotlight: 79% video completion rate • Policy Minute: 67% video completion rate
combined event content views
61K+
Rising video completion rate
79%
Policy Minute video completion rate
67%
DEFENSE
The Hill receives perfect 100 Trust score from media watchdog NewsGuard Leading media watchdog NewsGuard gives the Hill a perfect 100 out of 100 Trust score – the highest possible rating – granted only to websites that meet all of NewsGuard’s standards for credibility and transparency. In addition to NewsGuard, The Hill’s unbiased reporting is validated by media watchdog AdFontes Media, which rates The Hill high for reliability and credibility in its influential “Media Bias Chart,” and AllSides, whose scientific analysis shows that The Hill occupies the center of the partisan spectrum. In an era of rampant misinformation and biased reporting, the need for reliable and objective news sources has never been greater. The Hill stands out as a reliable source of information, ensuring that readers can trust the news they receive and form their own opinions based on accurate and unbiased reporting. To learn more about the methodology used and ratings criteria click below: • NewsGuard • AdFontes Media • AllSides
The Hill Draws its Largest Audience since January 2021 Comscore released their monthly digital report for July and The Hill had a standout performance in July 2024. Across desktop, mobile and social platforms, 47M unique users engaged with The Hill in July 2024, marking the highest reach since January 2021. This impressive performance resulted in a +32% YoY Increase in Monthly Unique Visitors and a +60% YoY increase in Monthly Total Visits.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population, Total Audience, July 2024 U.S.; Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, July 2024, U.S.
